Antenna Releases Mobile Business Forecast and AMPchroma™

Antenna Software, the world’s largest independent enterprise mobility provider, has revealed their Mobile Business Forecast 2012, a report in which 1,000 UK and US-based businesses were surveyed on their current and future plans for mobile projects.

Commissioned by Antenna and conducted by Vanson Bourne, the report shows that companies are working with an average of three separate mobile solution vendors simultaneously, suggesting an inability of suppliers to address multiple aspects of the value chain concurrently. As a result, companies undertaking mobile development face the likelihood that their mobile business strategies will become increasingly fragmented, difficult to manage and impeded by redundant technologies. The report revealed that 45 percent of IT decision makers are dissatisfied with the speed at which their mobile projects reach completion, with commissioned projects taking an average of over six months until market completion. In addition, 42 percent of respondents cited frequent dissatisfaction with the eventual cost of providers’ mobile solutions.

The Mobile Business Forecast 2012 has been released in conjunction with the launch of AMPchroma, Antenna’s cloud-based, mobile business suite. The mobile business management solution allows companies to design, build, deploy and manage mobile assets, including native and hybrid web-apps, corporate app stores and mobile websites, all from a single web-based console. Built upon the Antenna Mobility Platform (AMP), Antenna’s flagship mobile business platform includes the following functionality: tools to design, build and publish mobile applications and websites, customer and employee application store capabilities, centralized management, business systems integration, security, flexibility and scalability. Specifically designed as a holistic approach to mobile management in which companies can unify their mobile business strategies, AMPchroma eliminates infrastructure investments and redundant operating costs associated with disjointed mobile projects.

“Mobile devices are now so ubiquitous that a business without a mobile strategy is a business without a strategy. Investment in mobile is growing at a meteoric rate, and that’s partly due to companies thinking beyond the app and beyond the idea that mobile is only critical when it comes to consumer engagement. Of course, the challenges and strains of joining the mobile revolution are still too much for many businesses to handle. Only when companies can quickly, securely and cost-effectively mobilize themselves whenever, wherever, and however they need to, we’ll see them unlocking the true potential of the mobile channel,” commented Jim Hemmer, CEO of Antenna.

Filed in: News

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