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Intel plans to increase channel server line-up alternatives
The world’s number one computer chip maker, Intel, has made its intention clear to achieve a three-fold increase in its product offerings to server-grade channel partners by the close of 2011. The increase targets channel partners under its Enterprise Platform and Services Division (EPSD). The plan was announced by Lisa Graff (Intel’s EPSD General Manager) during the 2011 Intel Solutions Partner Conference. The broader range of options…
Consider these steps before enrolling in a new reseller program
Channel partner programs are on the rise as IT companies look to expand their sales reach while keeping the cost of running a direct sales force down. But while the opportunities for VARs are bountiful, not all programs are alike, and before signing on the dotted line it pays to do some due diligence and understand the company, the product, and the details of the…
How to succeed as a Microsoft partner
If you’re going to become a reseller, then one of the first considerations is finding a partner or partners with an established name, a diverse product line, and plenty of opportunity to offer value-added services on top of those products. Microsoft fits the bill nicely on all fronts. Creating a reseller business around a company that is so large—and already has so many resellers—has an…